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Sales Automation

Combining Customer Relationship Management (CRM) with sales automation tools helps sales teams plan and monitor their sales activities and provides the necessary customer data throughout the entire selling process. Browse our news, analysis, and advice for sales professionals and managers looking take advantage of these time and labor saving strategies.

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The Leading Companies and Hottest Trends and Technologies in Customer Service, Marketing, and Sales: The 2025 CRM Top 100

CRM magazine presents its seventh annual rundown of the leading companies and hottest trends in customer relationship management.

the Editors // 01 Apr 2025

The Top Sales Trends and Technologies for 2025: Thanks to AI, Sales Roles and Platforms See an Expansion

New technologies, processes, and duties require a training and onboarding overhaul.

Phillip Britt // 01 Apr 2025

Machine Translation Expands CRM Capabilities

Companies have more ways to communicate with international audiences.

Phillip Britt // 24 Jan 2025

The Keys to CRM and Interdepartmental Alignment

Linking CRM systems with internal collaboration platforms is crucial.

Linda Pophal // 22 Nov 2024
ViewPoints
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The Tariffs Effect: 5 Steps to Turning Disruption into an Opportunity to Strengthen Customer Relationships

Forward-looking leaders should view this moment not as a threat but as a window for building stronger, more resilient customer connections.

Sid Banerjee // 28 May 2025

How AI Is Disrupting and Improving Every Sales Leader's Playbook

Companies that embrace AI are gaining ground while others fall behind.

Dan Lee // 22 Apr 2025

Lead Nurturing: The Key to Winning Long-Term Sales

Lead nurturing is about playing the long game, so don't let potential buyers without an immediate need slip through the cracks.

Jason Murray // 25 Mar 2025

How Technology (and Modern Sales Teams) Are Revolutionizing the Customer Experience

Here's how to created deeper customer relationships and meaningful interactions at scale.

Kunal Girotra // 14 Feb 2025
News
Insight
Columns
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To Drive Growth, CSOs Must Harness Digitally Enabled Sales Strategies

Digital commerce is more than just a shopping cart.

Luke Tipping, Aditya Vasudevan, Mike Lowndes // 22 May 2025

Why AI Agents Are Booming and the Real Challenges Behind the Hype

The possibilities are exciting, but the path to a successful AI rollout isn't all smooth sailing.

Danny Estrada // 25 Apr 2025

5 CRM Questions Every Salesperson Should Ask

Get the most out of your CRM and AI resources.

Jim Dickie // 21 Apr 2025

Smart Glasses and the Future of CRM

Sci-fi shopping experiences are right around the corner.

Barton Goldenberg // 27 Mar 2025
Case Studies
Reports & Research
Buyer's Guide Partners