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CRM Integration

Customer Relationship Management (CRM) integration increases your CRM's value to your sales force by bringing in additional valuable customer lead data directly through various contact points like a company website or social media presence.

Features

Tips to Ensure Service Reps Can Access the Info They Need

Modern contact center intelligence means agents are better informed and interactions move quickly.

Post-Pandemic Live Events Look Very Different

In-person events are coming back, but not in their pre-COVID formats.

Securing FedRAMP Status Can Be a Profitable Endeavor

Government cloud security standards are tough to navigate, but the rewards of meeting them are great.

The Leading Companies and Hottest Trends and Technologies in Customer Service, Marketing, and Sales: The 2025 CRM Top 100

CRM magazine presents its seventh annual rundown of the leading companies and hottest trends in customer relationship management.

ViewPoints

Embedded CDPs Emerge in Marketing

Due to the convergence of data, AI, and analytics technologies, MarTech is moving quickly toward embedding CDP capabilities within broader CX solutions.

The Agentic AI Design Paradigm: Reshaping How We Build Software

The shift to agentic AI design requires developers and organizations to rethink their approach to building digital experiences fundamentally.

The Tariffs Effect: 5 Steps to Turning Disruption into an Opportunity to Strengthen Customer Relationships

Forward-looking leaders should view this moment not as a threat but as a window for building stronger, more resilient customer connections.

How to Master Marketing in a World of Tariffs

To navigate the challenges posed by rising tariffs, businesses must rethink their marketing strategies from top to bottom.

Columns

AI Goldfish or AI Dolphin—Which One Is Your Organization Ready to Be?

Beware of memory scars from past attempts to leverage AI.

To Drive Growth, CSOs Must Harness Digitally Enabled Sales Strategies

Digital commerce is more than just a shopping cart.

A Guide to the Most Powerful AI Applications for Marketing

Here's how AI is transforming how companies connect with customers and prospects.

Why AI Agents Are Booming and the Real Challenges Behind the Hype

The possibilities are exciting, but the path to a successful AI rollout isn't all smooth sailing.

Buyer's Guide Partners